I am extremely fortunate to have a terrific and very close relationship with my grandfather, Eric Oppenheim who is now 87 years old. My grandfather grew up in Europe and was forced to leave Germany when the Nazi’s took over in 1945. My grandfather was just 13 years old when his family fled to the United States. Five years ago, my family found out that the synagogue my grandfather had his bar mitzvah in was getting rebuilt. So I decided to take my whole family with my grandfather in honor of my second son’s bar mitzvah and celebrate in the same Synagogue he did when he was just a child 74 years ago. It was a hot day in August and after a tiresome day of touring, we finally got to the synagogue inauguration. We were all standing and waiting for the ceremony to commence and when I looked around- I saw my grandfather's face laced with shame, my children's faces and the faces of everyone around us were stark white with embarrassment. Here was a man who fled Nazi Germany, started a family a business and was able to retun to the same synagogue where he celebrated his bar mitzvah to watch his grandson come of age and he couldn’t control his bladder. It was right then and there that I decided, I had to do something about this. And now, four years later, this is ZIDA. Inspired by my grandfather, his courage, his devotion to helping me and my family and hopefully I will be able to ease not only his pain, but the pain and suffering of millions of men and women across the world who suffer on a daily basis.